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Digital Signage at the Massimo Bellini Theatre

Web Signage
at the Massimo Bellini Theatre in Catania

Theatres, cinema and cinemas can use Web Signage to:

  • Promote and present the shows
  • Extend the information network to different locations
  • Integrate content management system for the Web
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Digital Signage at the cinema and the theatre

Cinema and theatre entertain us and are at the same time a place for socialisation.. The billboard has always been the keyhole that awakes our curiosity, stimulates our desire to find emotions, colours, voices and sounds. Digital signage is the natural evolution of the paper billboard and adds the advantages of being virtually available everywhere, always up to date, multimedial and integrated with the Web communication intruments, for a new and yet traditional way to promote entertainement and socialisation.

 

Promotion, communication and above all: integration
Web Signage integrates with the content management system Web Automation, the platform for the creation and administration of vertical portals by Edisonweb. The website is the central point of reference where the user can find the calendar with upcoming events, information and news. Why not integrate the redactional activity done for the website maintenance and stream the information automatically to the display?

Web Signage offers a simple and immediate way to do it, thanks to its ability to get the information from external data sources in XML format.

 

Typical information displayed

In the solution developed for the Massimo Bellini Theatre in Catania, we have integrated following databases:

  • The opera season
  • The sinfonic season
  • The Sangiorgi theatre season

For each category, the display shows the billboards for the new season. On the lower part of the screen, a ticker visualizes news and events for the current month.

 

Advantages

The integration between the portal data and the displays is immediate and happens in real time. The same management console for the web content feeds the display. No more activity is requested and a multiplatform communication is integrated with a single editorial and publishing activity.