ROI for digital signage networks
Just like any other new technology, the cost-benefit analysis is the first step towards evaluation of an investment in a digital signage platform. Several factors must be taken into account: business type, marketing strategies linked to purchase increase, brand diffusion and consolidation, new product launches, promotion of discounts and offers, income generated from the divulgation [...]
The Digital Signage phenomenon
Static content is now dead and gone, not only with respect to the World Wide Web. Everyday places will soon become the interactive media of the future. Digital Signage is on the rise in “location-based marketing” and is able to offer high-impact visual messages at every time of the day, according to the period and [...]
