Home > Case studies > Municipality of Lodi
Digital Signage at municipality of Lodi

Web Signage for institutional and promotional communication

Municipalities and local authorities can use digital signage to

  • Promote the local area through informational kiosks
  • Improve the service level for citizens and stakeholders
  • Integrate the promotion of local commercial activities
Web Demo

Digital Signage as integration of public and private communication

Thanks to an agreement between the municipality of Lodi and the Vidicom network by Sobet Srl of Lainate, multimedia content managed by the public administration (for its pertaining part), in complete autonomy, is displayed on the videocommunication infrastructure of the town. The programme schedule offers public benefit information, traffic information, news about activities realized or sponsored by the municipality, a calendar with the main events in town, national and local news from the newspapers.

 

Promotion and communication at the service of local enterprise
Vidicom makes their strategically located monitors available to local advertisers. Vidicom offers a 10% discount to the companies located in the province of Lodi, thanks to an agreement with the local authority.

 

Typical information displayed

The model developed for the township of Lodi includes:

  • Information on local activities
  • Cultural initiatives
  • Events in the city
  • News from the local administration
  • Weather forecast, horoscope, recreational messages, all customizable and eventually sponsorable. 

For every category, the displays shows the data ciclically. On the bottom part of the screen, a ticker shows the local news.

 

Advantages

A great opportunity has been offered to local companies, even small and medium size ones, that have found a way to target new clients through the benefits and opportunities of Digital Marketing.