How the Digital signage platform and Digital Proximity Marketing work

The architecture on which the Web Signage platform is based allows you to manage and display multimedia content on remote audio/video devices and deliver it simultaneously to mobile appliances via Bluetooth. No specific skills are required, thanks to a template driven content management and the integrated multidevice content management.

The multi user and multi-role management environment supports different levels of authorization, making it possible to manage large networks and organize complex processes, functions and responsibilities. The same applies to single user environments. A web browser allows safe and protected access to the software from any location. No need to install any additional software. The players communicate with the Multimedia Content Server through the Internet and are automatically updated according to the changes made by the operators.

web signage platform architecture

Digital Signage content creation

Web Signage content is created following a template based process. During the production phase, you can easily create clips featuring dynamic and eye-catching content according to the selected template. For the operators in charge of content customization, clip production is made extremely simple by filling the placeholders of all dynamic content. Besides the ready-to-use templates, you can develop customized solutions using free software and documentation made available by creative designers and developers.

Audio content creation

You can manage audio and video clips simultaneously and plan the related schedules, independently from video schedules, by simply uploading and planning the playback of audio files. The player runs the audio clip automatically and independently from the video clips. The audio is automatically excluded from the video in case of overlapping.

Video	FLV, SWF, WMV, AVI, F4V and all files derived from the standard MPEG-4 container format such as MP4, MOV, MP4V, 3GP, 3G2 if they contain H.264 video
Images	JPG, GIF, PNG, BMP, TIFF
Audio	MP3
On line	embedded HTML code (Slideshare, Youtube, Zoomorama, etc), Web pages, Silverlight applications

Bluetooth marketing content creation

Video clips and Bluetooth content for mobile devices are combined and executed simultaneously. Different file formats are supported, although their execution is subordinated to the features of the receiver's phone.

Video	MPEG, AVI, 3GP
Images	JPG, GIF, animated GIF, PNG
Sounds	MIDI, AMR, WAV, MP3, AAC
Text	Plain text, HTML, VCF, VCS
Other content types	ring tones, backgrounds, software