Web Signage offers the ability to build distributed Digital Signage projects - the future of advertising and communication. Information, advertising and other messages are displayed on digital signs located in public areas.

The Web Signage platform is open to developers thanks to the support of specific tools and the adoption of standard protocols that enable the development of complex communication projects and integration to other applications.

All those who want to convey information or an institutional or advertising message, or those who wish to develop this kind of service for their own clients (communication or advertising agencies, media centers and the like). Within the retail environment, the goal is to increase sales or improve quality perception of a brand or service.

Proximity marketing, also known as mobile signage, is a means by which multimedia content is delivered to the mobile phones of users physically present in an area covered by mobile phone service. The content is delivered using Bluetooth, a feature present on most mobile devices today, and received under users express consent. This technology should be used in combination with a visual representation to stimulate customer loyalty towards a brand.

There are many ambits of application: such as the delivery of electronic money - off vouchers and coupons in supermarkets and department stores; maps, event agendas and speakers’ business cards at trade fair stands and congresses; guides containing cultural, gastronomic and accommodation information displayed at tourist info points.

Web Signage natively integrates Digital and Mobile Signage in a modular and complementary way. Video clips can be associated to Bluetooth content adding to the visual experience the interaction with mobile devices.

Yes, you can. You have to request the activation of a demo account, and then you can download and install the software player for free.

Two kind of services are offered:

Web Signage is commercialized through direct sales channels by Edisonweb or its partners.

The implementation of a network infrastructure distributed throughout the territory, where players communicate through the Internet, implies the utilization of aggregator servers connected to the net through significant broadband communication channels, as well as enterprise hosting environments, infrastructures and continuous systemistic and monitoring management activities. The Software as a service modality through the Telecom Italia Data Centers ensures high levels of excellence and security and eliminates the need for high initial investments and management, usually required when implementing a network of this kind.

Of course not. The player is incorporated to the infrastructure and a server is needed to manage and arrange content.

No. With respect to the Data Center, the unlimited bandwidth allows for an overall flow potential up to 5Gbps.

Each player contributes to 100MB of storage space. For example, in case of a network with 10 players, the clips will have up to 1GB of space available. If a clip is transmitted by more than one player, the counted space will correspond to one only.

Yes, you can, as long as you know how to use Flash^® and utilize our Signage Template Manager free software. The kit comes with documentation and a series of examples.

Yes, it does. It adopts the XML standard. A series of technical articles and documentation to illustrate different application ambits will be published periodically.

We created a blog nfor this. We want to encourage you to visit it regularly, as our partners keep contributing new tips and information. You can also access our group at LinkedIn, Facebook and Twitter.

Any TCP/IP access, either direct or through a gateway, on a WiFi, Wired LAN and UMTS network. You must bear the bandwidth in mind, both during the player update phases and in case of execution of external connections, such as FLV videos. The player has an intelligent caching mechanism to limit the download activities to new or changed contents only (even of videos).

It can be selected from the management platform, according to update frequency of schedules and content. It also depends on how quickly you want updates to be propagated to the player. You can set the update interval from 5 minutes to 24 hours.

We only provide software services and customization solutions, if required. You are free to use any kind of hardware device you want. You can also ask for advice and support from our specialized partners.

They are located at the Telecom Italia Data Center of Pomezia, a state-of – the -art structure with more than 25,000 sqm of system and technological areas that can guarantee prompt assistance in case of emergency, besides security and continuous top quality service.

All Microsoft Windows operating systems, starting from Windows XP SP2.

The Web Signage templates are Flash^®-based. This means that the template is built starting from a flash movie (with SWF extension) and adding dynamic elements. These elements can be managed and customized with the help of a specific tool, the Web Signage Template Manager, supplied for free.

It depends on the type of Bluetooth device installed. There are two kinds available: Class 2, with coverage range up to 10 mt and Class 1 with a maximum coverage range up to 100 mt. Actual coverage depends on the presence of obstacles and characteristics of the area.

There are no limits since it is a multi-user system. Furthermore, the administrator may establish and assign different roles to the operators, in order to differentiate functions and responsibilities within the organization in charge of the digital signage network management.

All kinds of mobile devices such as cellular phones and PDAs equipped with Bluetooth^®. For most devices, the Bluetooth needs to be expressly enabled. 

It depends on the receiver’s device and cannot be determined beforehand. The most common image formats are gif or jpg. Vcard formats for the creation of cards and business cards are also very popular. As for more complex applications (Flash Lite or Java), the potential audience must be kept in mind.

Yes. Please click here for more information on the program and its key features. We have provided for different profiles according to the type of competency.